Having a high Google ranking is important for the success of your small business. These tactics will help increase your Google ranking and increase traffic to your website.
Add Metadata Descriptions
Using metadata descriptions when designing or updating your website is crucial to your rank if you want it to be displayed at the top of web browsers. When search engines index your site, metadata information is pulled and gives users a clear explanation of your a webpage title and description. Using metadata is very important for optimizing your website’s rank in search engines. Ask your website developer if metadata is displayed on each page of your website.
Use Alt Tags
Always add alt tags, or alternatives text descriptions to your images and videos. Alt tags allow search engines to locate your page and will provide a clear text description of your media for screen readers.
Update Your Content
Google wants to see that you have an active website so switching up your content, talking about new products, updating your services page, or regularly adding to your blog will do wonders for your website. Not only will this help search engines locate your website faster and easier, you’ll look like an expert when posting about relevant topics and trends in your industry. Added bonus…new content also gives your audience a reason to return to your website.
Increase Your Site Speed
If your website is slow to load, it won’t get a high Google ranking. How can you fix this? Tools like pingdom will test the speed of your website and give you a comprehensive report showing you where and how you can speed up your site. You might learn you need to compress your images, enable browser caching, or prioritize content. Not to mention, your customers expect high-speed results and could go somewhere else if your website doesn’t load in seconds. For every second that goes by, your abandonment rate increases, leaving unhappy customers and potential sales on the table.