Best Practices for Marketing in Real Estate


Make Yourself Easy to Contact

When a client or potential client visits your website, meets you for the first time, or has a question about a property you talked about, you want to make it easy for them to get in touch with you. Make sure your information is clearly visible on your business card, website, flyers, proposals, marketing materials and emails so they don’t get frustrated and move onto someone else.

Market Your Listings AND Yourself

As an expert in your field, demonstrate your knowledge of the market by generating content that makes you valuable. A quarterly market report, a monthly tip for buyers, or a newsletter to will increase your reputation as a trusted expert in the field.

Use Video Marketing

Spark interest and capture attention by showcasing your properties using video. Customers want to know what they are investing in, and video allows potential tenants and buyers see the property from a different perspective. Put a link to the video on your marketing flyer and in your email blasts to generate more views and more calls to show the property.

Have a Professional Website

More and more people are doing to the internet Google searches when they are interested in something. A professional website with your company profile, up-to-date market information, and your current listings will give a great first impression and increase your ability to reach and attract more clients.

Create Professional Marketing Packages

Make lasting impressions on clients and potential clients with high-quality marketing pieces that are visually enjoyable, accurate and easy to read. As always, make sure your marketing packages (flyers, proposals, company profile, etc.) are consistent and authentic to your brand.


Blog posts are a great way to provide valuable information to clients and potential clients. Use your blog to highlight recent sale and lease transactions, new hires, promotions, relevant industry news and market knowledge, then add it to your social media accounts for all to see.