It can be difficult for new businesses and small businesses to figure out what their marketing message is.
You’re not going to get away with one press release or throwing up a website and then walking away. You need to nurture it and make sure it’s heard on the right channel. A single message may not work on tv the same way it would in a press release or on social media. You’ll need to determined your outlet (more than one can work) and revisit it to make sure your message is fresh, being heard, and speaking to the audience that your trying to reach.
Helpful Tip: Be aware of upcoming changes, events, and developments in your business, your community and the world. Knowing what’s going on around you will help your message be delivered more successfully.