Search Engine Optimization (SEO) is the process of improving and promoting your website to increase its number of visitors. Even basic SEO will help your website communicate its message to search engines so your brand will rank higher during relevant searches.
Use these 6 SEO tips to optimize your site and intrigue your readers.
1: Use one keyword per page. Cramming 10 keywords on your homepage is a surefire way to trigger red flags with Google.
2: Include your keyword in your headline. Google and other search engines pick this up fastest.
3: Mention your keyword in the first 100 words of your content. This will make your subject crystal clear and easier for Google to recognize.
4: Make sure your site loads fast. Google looks at a site’s loading time as a ranking factor. Use Google’s free tool, PageSpeed Insights, to test your site’s speed.
5: Add outbound links to non-competing sites you trust. Google and other search engines like to send people to sites that link to quality information on other websites.
6: Add internal links to your webpages. Internal links help visitors find more information on your site and help search engines determine how important your pages must be.
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